For Creators · Coaches · Niche experts

Take your communityIRL, on a trip.

From the feed to real life. I’m looking for creators and experts in yoga, hiking, food, photography or slow travel with a community, even a small one. Together we design an IRL experience around your niche, a group trip we take to market through a partner tour operator. A true partnership: your community, my experience in the field.

Group travelling at sunset

We build it together

You bring the niche and community, I bring the itinerary design and tested local partners.

Real distribution

The trip goes on sale through a partner tour operator: audience, bookings and operations already in place.

Operations by your side

I support you on suppliers, pricing, logistics and the unexpected, with the know-how of 580 group departures: you focus on your community.

Why IRL

The strongest communities
meet in real life.

IRL means in real life: off the screen, face to face. That’s where a community becomes a group.

01

From the feed to real life

Your community wants to meet you, and each other. A group trip is the strongest way to make it happen.

02

An experience worth sharing

Before, during and after: an IRL trip keeps the story going for months and gives your audience something real to live with you.

03

Your brand, off the screen

You deepen the bond with the people who follow you by offering something real, without becoming a tour operator.

How it works

From your niche
to a trip on sale.

1

We get to know each other

You tell me about your niche, your community and the trip you have in mind.

2

We design the itinerary

I build the trip: stops, partners, experiences and structure, around your theme.

3

We take it to market

The trip is distributed through a partner tour operator, with bookings ready.

4

You share it, we set off

You share the trip with your community and strengthen your brand by offering your audience something real, with operations support by your side.

The whole process runs on Aura OS, our proprietary operating system.

Who it’s for

Made for the specialists
of a niche.

01

Yoga & Wellness

Retreats and wellness trips built around your practice and your community.

02

Trekking & Outdoor

Treks, adventure and nature, with logistics and safety handled.

03

Communities & Content creators

You have an audience that follows you: take it IRL, on a trip to live and share together.

04

Photography & Creators

Itineraries built for content, light and location: perfect for visual creators.

05

Food & Wine & Slow Travel

Taste-led journeys among producers and wineries, at a slow pace and with real connection to places.

06

Sport

From running to surf: take your sports group travelling, hassle-free.

Powered by Aura OS

The engine behind
our trips.

We don’t just design itineraries by hand: we scale operations with Aura OS, our proprietary operating system for Travel Design and Tour Operating.

Want to scale a trip idea or build a product line with us? We put Aura OS and our operational know-how at the service of partners, creators and industry players.

Propose a collaboration
Let’s start together

Got a community?
Let’s take it IRL.

Tell me about your niche and your community: we’ll figure out the right trip together.

Pitch your idea